the candy crush bracelet — personalised initial jewellery at ₹450

there's regular gifting, and then there's the moment someone opens a piece of jewellery with their own initial on it. one is nice. the other gets screenshotted and sent to the group chat. the candy crush collection is our take on the second kind — a personalised thread bracelet you design yourself, at a flat ₹450, handmade to order in Jaipur.

no forms, no DMing us your customisation, no "prices start from" surprises. you build it right on the site in design your own, and what you see is what gets made for you.

what it actually is

a candy crush piece is two choices: a thread colour and a single initial. that's the whole formula, and that's why it works — the colour makes it feel like them, the letter makes it feel like theirs.

the price is a flat ₹450 for the thread plus one initial. it doesn't creep up depending on which colour or which letter you pick — the total you see in the builder is the total, full stop. and because every piece is made to order in Jaipur after you order it, no two are sitting in a warehouse waiting. yours literally doesn't exist until you design it.

how the builder works — 3 steps

the builder walks you through it, but here's the whole flow so you know exactly what to expect:

1. pick a thread. you'll see a grid of thread colours — the exact lineup changes as colours sell out and come back, but think bright pinks, purples, blues, greens. tap the one that feels right. only colours that are actually available show up in the grid, so there's no falling in love with something you can't order.

2. choose your initial. all 26 letters, A to Z, laid out like a tiny keyboard. tap the letter that means something — a name, a nickname, a someone. changed your mind? tap a different letter and it swaps automatically. one initial per piece, which is exactly what keeps it looking clean rather than crowded.

3. we make it and ship it. hit add to bag, check out like normal, and your piece gets handmade to order in Jaipur and sent your way. the preview panel shows your thread and your letter the whole time, and the price stays pinned at ₹450 — no surprises between the builder and the bag.

the whole thing takes about a minute. genuinely — the hardest part is choosing between thread colours.

who it's for

your best friend. friendship-bracelet energy, but grown up and actually well made. get one with her initial, one with yours, and yes, that's the move.

your sister. an initial gift says "i picked this for you specifically" in a way no generic piece can. it's the difference between a gift and a gesture — especially good for birthdays and rakhi.

you. honestly? most personalised orders should be self-gifts. your initial, your colour, your ₹450. wearing your own letter never stops being quietly satisfying.

it also solves the classic gifting panic: you don't need to know her ring size, her metal preference, or her style deep-cuts. you need one letter and a colour hunch. that's a very low bar for a gift that lands this personally.

faq

how long does it take to arrive? each piece is made to order in Jaipur, then shipped — shipping is free across India and delivery takes about 3–4 business days once it's on its way. if it's for a date that matters, order a few days early rather than the night before.

can i pick any letter? yes — all 26 letters, A to Z, are right there in the builder. if a letter ever runs out of stock it shows as unavailable rather than letting you order it, so whatever you can tap, you can get.

do you offer cash on delivery? yes — pay a small advance online (Razorpay-secured) and the rest in cash when it arrives. or pay fully online via UPI, cards, or net banking. either way works for made-to-order pieces too.

what if a thread colour i wanted is out of stock? the builder only shows colours that are actually available right now, so you'll never order a colour we can't make. if the one you had your heart set on isn't showing, check back in a few days — or message us and we'll tell you when it's returning.

can i put two initials on one piece? not at the moment — it's one initial per piece, and honestly that's what keeps the design looking clean. if you want two letters in your life, two bracelets stack beautifully (and make a great his-and-hers or best-friend pair).

the best gifts look like you spent ages on them. this one takes a minute and looks like a whole thoughtful afternoon. go play with the colours in design your own — fair warning, picking just one thread is the hard part.