jewellery care — making affordable pieces last

let's be honest about what fashion jewellery is: plating and stones designed to look premium without the premium price. it's not fine jewellery, and we're not going to pretend otherwise. but here's the thing nobody tells you — how long an affordable piece lasts has less to do with what it cost and more to do with how you treat it. the same ₹300 pair of studs can look tired in a month or lovely in a year, and the difference is five small habits. here they all are.

last on, first off

this is the single rule that matters most, so it goes first: your jewellery should be the last thing you put on and the first thing you take off.

why? because most of what dulls fashion jewellery isn't wear — it's what we spray and rub on top of it. perfume, hairspray, lotion, sunscreen: all of it settles on plating and stones and slowly takes the shine down. so finish getting ready — outfit, makeup, perfume, the lot — and only then put your pieces on. at night, they come off before anything else does.

sweat is the other quiet culprit. take your jewellery off before the gym, before a run, before anything that gets you properly sweaty. and water — showers, swimming, washing dishes with a bracelet on — is the fastest way to age a plated piece. off before, on after. that's it.

storage that actually works

the drawer-of-tangled-chains situation we all have? that's where good pieces go to get scratched. two things fix it:

keep pieces dry and out of sunlight. a cool, dry spot away from the window is all you need. moisture in the air is what dulls plating over time, so the bathroom shelf — convenient as it is — is the worst place to keep jewellery.

keep pieces separated. stones scratch plating, chains tangle into knots, and every detangling session takes a tiny bit of life off your pieces. little pouches, a compartment box, even the small ziplock bags your pieces sometimes arrive in — anything that stops them rubbing against each other. a delicate piece like our enamel tulip locket necklace (₹285) will hold its enamel detail far longer living in its own pouch than loose in a drawer.

gentle cleaning — soft cloth, nothing else

cleaning fashion jewellery is almost embarrassingly simple: a soft, dry cloth, a gentle wipe after each wear, done. that's genuinely the whole routine.

what you're doing is lifting off the day's oils and dust before they settle in. what you should NOT do is soak pieces in water, scrub them, or reach for any cleaning solution — liquids and harsh rubbing are exactly what plated jewellery doesn't want. a textured piece like the textured multi-row gold cuff (₹350) just needs the cloth run gently along the grooves. thirty seconds, and it goes back in its pouch looking like day one.

rotation — the underrated trick

here's the on-brand truth we'll happily say out loud: three ₹350 pieces you rotate will serve you better than one ₹1,000 piece you wear into the ground every single day.

every piece of jewellery — fine or fashion — lasts longer with rest days. rotating means each piece takes fewer hits of sweat, perfume, and friction, so everything in your box ages slower. and honestly, it's more fun: different pieces for different moods instead of the same one on autopilot. this is kind of the whole point of affordable jewellery — you can own a little wardrobe of pieces instead of putting all your money on one. build a small rotation you love, treat each piece kindly, and the maths works out beautifully.

what we do if a piece arrives damaged

care habits are your side; arrival condition is ours. if a piece reaches you damaged or defective, we accept returns within 7 days of delivery — email us with your order number and photos of the damage, and we'll sort it out. refunds go back to your original payment method within 5–7 business days of us receiving the return. the full policy is on our shipping & returns page, and shipping itself is free across India with delivery in about 3–4 business days.

faq

how do i stop artificial jewellery from tarnishing? you can't make plating last forever — anyone who promises that is selling you something. but you can slow dulling way down: keep pieces away from perfume, lotion, sweat, and water, store them dry and separated, and wipe them with a soft cloth after wear. those habits are the difference between months and years.

can i shower or swim with my jewellery on? please don't. water is the fastest way to dull a plated piece. jewellery off before the shower, the pool, and the gym — it takes ten seconds and saves the shine.

how should i store jewellery when travelling? same rules, portable version: each piece in its own small pouch or ziplock, all of them somewhere padded in your bag. never loose in a toiletry kit next to your perfume.

what if my piece arrives damaged? email us within 7 days of delivery with your order number and a photo, and we'll sort it out. returns are accepted for damaged or defective pieces — details on our faq page.

is this real gold or silver? no — and we'd rather say it plainly. our pieces are fashion jewellery: quality plating and stones, picked by hand, priced honestly. treat them with the habits above and they'll keep showing up for you.

good care is honestly just gentleness plus consistency — nothing you can't do in under a minute a day. now go build that little rotation: everything in the shop is fair game.